PreferredDark / deep-space surface
The logo was built for a dark environment where the cyan, purple and orange edge light can breathe.
Brand guide
Keep the mark sharp. Keep the signal recognizable.
The PNS identity is built from the hooded penguin mark, deep-space surfaces and a cyan-to-purple-to-orange nebula spectrum. This guide keeps those pieces consistent without turning the brand into a prison.
Logo system
The hooded penguin is the anchor.
Use the official master or supplied derivatives. Do not redraw the mark from memory, stretch it or bury it under effects that destroy the silhouette.
PPPP
Clear spaceGive the mark room.
Keep roughly one “P” of breathing room around the visible mark whenever the layout allows it.
Do / don't
Flexible brand. Not a free-for-all.
The brand can live across games, software, publishing and media while still looking like the same studio.
Use official source assets
Start with the master PNG or provided WebP derivatives so the logo stays crisp.
Preserve the aspect ratio
Scale proportionally. The silhouette and face depend on the original geometry.
Let divisions borrow accent colors
Games can lean warmer, software cooler, publishing more purple and media more magenta while staying inside the PNS spectrum.
Stretch, squash or rotate it
The penguin does not need to look like it survived a bad printer driver.
Put noisy artwork behind the face
If the background competes with the mark, add a dark surface, gradient or enough separation to restore the silhouette.
Recolor the entire mark arbitrarily
The cyan / blue and orange / purple split is part of the identity, not an optional filter preset.
Color system
Color comes from the nebula.
Deep Space carries the interface. Bright colors are signals, not wallpaper. Use them with enough restraint that they still mean something.
Nebula Cyan
#18D7FFPrimary signal / interactive emphasis
Electric Blue
#286CFFCool supporting accent
Nebula Purple
#B63CFFCreative / studio accent
Signal Magenta
#FF2DA9Media and high-energy accent
Signal Orange
#FF7317Warm contrast / flagship accent
Amber
#FFAD38Secondary warm highlight
Deep Space
#05060APrimary dark surface
Voice
Technically capable.
Human enough to admit when something is weird.
Clear before clever. Explain what the project does before trying to sound impressive.
Specific before vague. “Trucking company simulation beginning in 1972” beats “next-generation immersive experience.”
Confident without corporate fog. PNS can have personality without replacing useful information with slogans.
Honest about maturity. Labs are labs. Experiments are experiments. Future work does not become a product because a marketing page says so.
Implementation
Use the same source everywhere.
The public brand data and CSS tokens make it easier for PNS sites, project pages and partner materials to share the same colors and assets without copying values by hand.